Passion for the outdoors and the sport of hunting drove Brent Schmitz to start BetterWay Outdoor Products and design the Blindsider Hunting Blind. On a hunting trip with his then-four-year-old son, Brent realized it was a struggle to keep his son comfortable and safe in a deer blind. He then set out to make hunting more enjoyable for the youngest hunters and seasoned veterans alike with a weather-tight deer blind that was virtually impossible to fall from.

The goal of BetterWay is to promote products that share Brent’s mission: sustaining the sport of hunting with smart products and better solutions to the challenges hunters face.